Klout CEO: don’t confuse Twitter count with influence

Barbarainfluence, Measurement, social media

download_t_logo_outlineHow do you measure an influencer’s influence on Twitter? Social media guru Rich Baker (@richard_baker) offers up a great tip from Joe Fernandez (@joefernandez), CEO and cofounder of Klout.com:

“The biggest mistake we see people make is confusing influence with follower count. Having a large number of followers is worthless if those followers are not engaged and paying attention to you.”

Klout.com is a privately held company that measures influence across the social web. For more on Klout.com, read the entire interview.