Analysts: how to level the competitive playing field

BarbaraAnalyst relations, analysts, Industry analysts, Influencer marketing, social media

How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed:

SageCircle takes an industry insider view on the sales and research front with today’s post, How can small analyst firms get the attention of analyst relations? [Analyst Question] (disclosure: Tekrati is listed as a key resource)

Mashable offers sound advice on the professional networking front with today’s post, 7 Lessons for Better Networking with Social Media

Having influence in some circles does not automatically open doors in others. That applies equally whether you work at Gartner or as a sole proprietor.