I found a couple of interesting posts today on influencer marketing and word of mouth marketing.  This trio of posts focuses on social media influence.  While social media is a only one of the communications channels used by decision-maker influencers, it is an increasingly important channel.

The Role of PR in the New Media Landscape – Sally Falkow

The monetization of Chris Brogan – Mark Schaefer

Regular Joes and Janes are changing the way we advertise – Brandsplat

Right now, we’re seeing a spike in the number of bloggers and conversations centered on these topics. Many are inspired by the release of Chris Brogan‘s well-publicized book, “Trust Agent”.  Please share new posts as you find them.