I’m pleased to invite you to join the Influencer Marketing & Influencer Relations Group at LinkedIn.

So, what’s the point of joining this group?  This is a good LI group to join if you’re interested in offline influence and online influence. Topics include influencer-related business strategies, best practices, latest research and news.  Members hold vendor-side marketing, analyst relations, consulting, staffing, sales and business development roles.

I’m an active member.  I’m taking a turn as group moderator, and it’s a great experience.  As you know, I generally focus directly on analysts and other types of influencers.  This group is different.  We operate on the other side of the table, the vendor side.  There’s no need to stay “on message” because we’re talking to each other — not to the analysts, media and other types of influencers.

We’re also interested in raising the profile of influencer relations professionals. The mavens on “social media influencers” have many outlets for visibility and personal branding.  We’re just starting to work with the LI group to develop similar opportunities for in-house professionals engaged with the broader sweep of decision-maker influencers.

See you there!