I am impressed with the interactive section on the “People Behind The People” published with the 2009 Time 100. It’s an indicator that even a mass consumer audience is interested in learning about “behind the scenes” influencers.

Time did a great job slicing and presenting this content to boot, given their audience.

It’s a reminder for all of us that with a little creativity we can make our work with influencer relations captivating to our own audiences.