You can ramp up quickly on some basic influencer marketing concepts and strategies thanks to webmasterradio.fm. Co-hosts Brandy Shapiro-Babin and Jiyan Wei conducted a lively interview with Influencer50 founder and president Nick Hayes last week.

They covered good ground — who is an influencer, how influence works, why it’s important, plus some basic influencer marketing strategies.

The podcast is part of Webmasterradio’s “Cover Story” channel on PR. It’s a good listen, especially for PR and AR professionals interested in broadening their horizons.

You can stream or download the episode here: “Influencer Marketing Strategies”. As of this posting, it’s available free of charge.