The Tech for PR blog offers an insightful tip for leveraging Tekrati Industry Analyst Reporter for storylines — particularly for PR professionals with tech industry clients. This is a solid “how to” on using research findings as a launchpad, whether as a hook in pitching a story idea or the basis for an entire article. While freelance writers and editors visit Tekrati on a regular basis with this in mind, I suspect that many public relations professionals feel that they don’t have time to explore these avenues. Erik shows the process can be fast and easy.

In fact, he illustrates that creative pitching can leverage a single Gartner press release or whitepaper for several different articles. This is much more mileage than citing a statistic in a press release.

Naturally, it’s imperative to follow the citation policies of each research company when preparing the final submission.

Check out the complete post, “Use Tekrati to come up with ideas for bylines”, and browse more tips while you’re there.

Reprinted from Tekrati