Softscribe Inc., a sales-oriented public relations firm for technology companies targeting the U.S. government and hotel markets, has decided to use PRWeb’s blog and RSS news feeds for distributing client press releases and links to white papers. Michael Squires, president of Softscribe, notes that the use of blogs is reshaping the influence public relations has on a company’s sales. He recommends organizations cautiously consider blogs for standalone product reviews, to promote an aggressive analyst relations program, and for launching new products or major company news.

“A dedicated blog launched in parallel with a news announcement can create a personal, conversational, subjective sounding board for shaping opinion,” said
Squires.

Editor’s Note: For more on the role of blogs, RSS and wikis in corporate communications programs, see New Communications Forum: Blog University 2005, taking place in January in America and in February in Europe.

Reprinted from Tekrati