Most industry analysts prefer to take vendor briefings by telephone. This places particular importance on face-to-face time, including why, when, and how well vendors use the in-person briefing venues. This Tekrati tip highlights six outbound briefing venues:
Onsite briefings
Executive briefings
Trade show briefings and meetings
Corporate “analyst day” briefings
Drill-down or themed “analyst day” briefings
Analyst-sponsored events
Download the 8-page Tekrati Tip (in PDF): Briefing Industry Analysts
Reprinted from Tekrati