Briefing Industry Analysts: Venues and Planning Tips

BarbaraAnalyst relations

Most industry analysts prefer to take vendor briefings by telephone. This places particular importance on face-to-face time, including why, when, and how well vendors use the in-person briefing venues. This Tekrati tip highlights six outbound briefing venues:

Onsite briefings
Executive briefings
Trade show briefings and meetings
Corporate “analyst day” briefings
Drill-down or themed “analyst day” briefings
Analyst-sponsored events

Download the 8-page Tekrati Tip (in PDF): Briefing Industry Analysts

Reprinted from Tekrati