I am honored to find myself featured in TopRank Marketing’s list, 20 B2B Influencer Marketing Pros to Follow from Top Brands. This stellar group of hardworking professionals spans innovative B2B influencer marketing tech brands, programs and strategies…
Opening Farewell to Analyst & Influencer Marketing
I’m completely surprised and humbled by Zeus Kerravala’s LinkedIn post on my pending retirement. Thank you from my heart, Zeus and everyone who has left comments and reactions there…
Outsell on the IT Industry Analyst Business
There are few bona fide analysts of the analysts. Outsell has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the … Read More
Influencers to Advocates panel video
On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event on BrightTalk archives , registered login required.
Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event
Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More
Register for the Think Influence panel: Influencers to Advocates
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More
NetBase Snapshot: Social love for Gartner, Forrester, IDC and Altimeter Group
Lisa Joy Rosner at NetBase has posted a newly minted social media sentiment analysis on Gartner, Forrester Research, IDC and Alitmeter Group. For me, there’s one surprise in the results. No surprise, Gartner and Forrester command the largest online presence and their mentions are less emotional, more informational. Social conversations tend to reference them more as institutions. This points to … Read More
Tekrati Closes in February 2011
The Tekrati.com website will close during the week of February 7, 2011. Some of the content — such as the Analyst Firms Directory and AR tips — is being moved here to Sway. Tekrati’s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February. After 11 years of being online, it’s time to make a change. I’m excited … Read More
Altimeter Group Reveals Challenges of Disrupting the Analyst Business
Altimeter Group is not a traditional IT industry analyst firm. The group not only provides expertise on innovating business through disruption, but also embodies a good deal of innovation through disruption. Two years in, it’s becoming clear that even analysts inclined to push the envelop — such as Michael Gartenberg and R “Ray” Wang — find the new business model … Read More
Register for the Bay Area Executives Meetup: Super Panel on Influence
Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, … Read More